Small Business Test Market Opportunity – “California Corner”

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The Far North Center for International Trade Development (Far North CITD), through the The California State Trade Expansion Program (STEP), in cooperation with the U.S. Commercial Service and the Yue Hwa Chinese Products Emporium Ltd. department store in Hong Kong, is providing an opportunity for U.S. companies to submit their products for evaluation and potential inclusion in an “in-store” retail promotion in Hong Kong, May 2017. “California Corner” is both a retail promotion and a test-market program for introducing California brands into the Hong Kong and South China marketplace.

The “California Corner” promotion is intended to introduce the following products on a trial basis:

  • -Health and Beauty Products
  • -Vitamin and Food Supplements
  • -Organic Food (ready to eat, non-refrigerated)

This program is unique in that it is a “shared cost” test marketing program. California STEP is providing public relations, marketing, transportation and logistics support; the U.S. Commercial Service is providing marketing, logistics and organizational support, and Yue Hwa is providing merchandising and sales support.

 The unique benefit of this program is that the “test market” is done in a real retail situation, with an excellent chance for longer term contracts with those products that show good sell-through.

“This is an accessible, affordable way for small health, beauty and food businesses throughout the Far North to test their products overseas, gain valuable feedback, and develop collaborative relationships internationally,” said Angela Cordell, Director of the Far North CITD. 

Ms. Cordell is hosting an informational call about California Corner opportunity on January 10, from Noon to 1p.m. To RSVP and receive call-in information, email acordell@frc.edu by January 9 at 5p.m.

Businesses wishing to submit products for consideration may go to https://citd.org/cal-yue-hwa/ and complete the registration form at any time. Businesses submitting will be asked to upload product literature (including photos) and provide pricing.

To learn more about this exciting opportunity, visit citd.org/california-corner-hkg/ or call

(916) 205-6473

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